This Cookie Policy explains how Taumina Holdings (Pty) Ltd, trading as DreamPlay.Africa ("DreamPlay.Africa", "we", "us" or "our"), uses cookies and similar technologies on the DreamPlay.Africa website and platform. It should be read together with our Privacy Policy.
What are cookies?
Cookies are small text files stored on your browser or device when you visit a website. We also use similar technologies, including local storage, pixels and tags. These technologies can help the platform function securely, remember your choices, measure performance and — where you have consented — measure advertising.
Depending on how they are used, cookies and related identifiers may constitute personal information under POPIA.
Information these technologies may collect
Cookies and similar technologies may collect or generate information such as:
- Your IP address and approximate location;
- Browser, device and operating-system information;
- Cookie, device and advertising identifiers;
- Pages visited, buttons selected and time spent on the platform;
- Referral and campaign information; and
- Session and interaction information.
Where you are logged in, certain information may be associated with your DreamPlay.Africa account, as explained in our Privacy Policy.
How we use cookies
Strictly necessary cookies
These cookies and storage technologies are required for the platform to operate securely. They may be used for login sessions, authentication, fraud prevention, security, load balancing and remembering your cookie choices.
These technologies cannot be disabled through our cookie-preference tool because the platform may not function properly without them.
Analytics cookies
With your consent, we use Google Analytics 4 and Hotjar to understand how visitors use the platform and to improve its performance, content and user experience.
Hotjar may record information about interactions such as clicks, scrolling and navigation. We configure it to exclude or mask passwords, payment information and sensitive form content.
Marketing cookies
With your consent, we use the Meta Pixel and LinkedIn Insight Tag to measure advertising performance, understand whether advertising results in visits or registrations, and create or deliver more relevant advertising.
These providers may combine information collected through our platform with information held in accordance with their own privacy policies.
Your choices
When you first visit DreamPlay.Africa, you can:
- Accept all optional cookies;
- Decline all optional cookies; or
- Choose cookies by category.
Analytics and marketing technologies will not be activated unless you make an affirmative choice to allow the relevant category.
You can change or withdraw your consent at any time using the "Manage Cookie Preferences" button at the bottom of this page. Withdrawing consent will not affect processing that occurred lawfully before withdrawal. You may also remove existing cookies through your browser settings.
Your preferences are stored in your browser's local storage under keys beginning with dp-consent — your overall choice, plus one entry for each optional category — so that we can remember your choice.
Cookie details
DreamPlay.Africa uses the cookies and similar technologies listed in the table below (verified by a scan on 30 September 2026):
| Cookie or technology | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| Your cookie choices | DreamPlay.Africa | Strictly necessary | Remembers the cookie choices you made on this banner | Until you clear your browser data |
| Announcements you’ve already seen | DreamPlay.Africa | Strictly necessary | Shows each site announcement only once per visit | This browser session |
| Your language choice | Google Translate | Functional | Remembers the language you selected for translated pages | This browser session |
| Google Analytics | Google Analytics | Analytics — only if you allow it | Usage statistics that help us improve the platform | Up to 2 years (per Google) |
| Hotjar experience analytics | Hotjar | Analytics — only if you allow it | Understands how visitors interact with pages (clicks, scrolling) to improve the experience; passwords and payment details are masked | 30 minutes – 1 year (per Hotjar) |
| Meta (Facebook) advertising | Meta Pixel | Marketing — only if you allow it | Measures the effectiveness of our advertising | 3 months (per Meta) |
| LinkedIn advertising | LinkedIn Insight | Marketing — only if you allow it | Advertising measurement and conversion tracking | 90 days – 1 year (per LinkedIn) |
The analytics and marketing entries are set only after you allow that category, and only where those tools are active. This table is updated whenever the technologies we use change.
International processing
Some of our service providers may process personal information outside South Africa. Where this occurs, we take reasonable steps to ensure that the transfer is permitted under POPIA and that appropriate data-protection safeguards are in place. Further information is available in our Privacy Policy.
Users under 18
We apply additional protections to the personal information of users under 18. We do not knowingly use marketing cookies to profile known users under 18. Further information about the processing of children's personal information is available in our Privacy Policy.
Updates to this policy
We may update this Cookie Policy when our technology, service providers or legal obligations change. Material changes to our use of optional cookies may require us to request your consent again.
Contact us
For questions about this Cookie Policy or the processing of your personal information, contact:
Information Officer: Angelo Minnaar
Email: privacy@dreamplay.africa
Company: Taumina Holdings (Pty) Ltd, trading as DreamPlay.Africa
Address: 57B Ladanna Street, Ladanna, Polokwane LP, 0699, South Africa